needed an initiative
research differentiation is not easy. It needs a lot of resources. Some of them, management is committed, human resources are reliable, creative, organizational readiness to try new things, time and money. Then, there is no guarantee that new things are introduced on the market have been well received. The risk of failure is always a factor inherent in any new initiative.
What happens if the company does not have such resources? Or, for example, needed an initiative against the market share of the fastest growing eroded by “innovations” competitors? The answer is to imitate, though of course, is not enough to imitate. Companies must also be able to make new innovations that were not created by competitors. with the loss of some aspects of the “newness”, the competitors can no longer enjoy a price premium
mimic reduce risk and development costs. After that, his only live to enjoy the chance to market size growing.
imitation and production of similar products, companies can retain customers. Companies must also remember that the cost of acquiring new customers is much higher than keeping existing ones.
How nice if we have a lot of people who want to use their creativity to do things right and useful for many people, not only for personal use only.
